Chewy and Disney are both focused on providing excellent customer service and a passionate fan base. With The Disney Collection by Chewy, we leveraged the intersection of brand love for both Chewy and Disney to drive excitement and ignite connection of people to their pets through their love of Disney. Within this campaign, we strategically partner to launch a collection of exclusive Disney products across the Disney, Pixar, Marvel, and Star Wars properties.
Throughout the partnership, we executed a 360 omni-channel program that drove anticipation across owned social media channels, worked alongside influencers, and collaborated with PR and editorial groups to generate retail-driven storytelling of these two beloved, likeminded brands coming together.
Social-First Retail Storytelling
Chewy Eats: DIY Disney Dog Donut
Behind The Scenes Interview of Collection