To celebrate Chewy’s 10th Anniversary, we unveiled "The Ultimate Pet Portraits” as a special tribute to customers who have been with Chewy since the very beginning.
The why: “We surprise you” is an experience principle Chewy lives by. We find ways to go the extra mile to surprise our customers, both online and offline, and add more joy to their day.
Chewy surprised our 10-year customers with personalized gifts and pet portraits, invited local customers onsite to see our murals across the nation, and sent packages to influencers to invite them to join in on the celebration.