A once male dominant field, the pet health industry is one that’s embracing the IWD mission. Chewy highlighted veterinarians who’ve blazed their own trails and changed the future for pets and people alike.
The first woman CEO of the American Veterinary Medical Association (AVMA), the creator of guidelines for humane treatment of shelter pets — Chewy interviewed and celebrated these veterinarians through heroic, compelling creative. Content was deployed through Chewy’s social media and editorial channels, the NAVC newsletter, and influential professionals’ channels commending Chewy’s take on the conversation.